32 min listen
Business of Sport: The £25 Billion Value of Olympic Glory
Business of Sport: The £25 Billion Value of Olympic Glory
ratings:
Length:
59 minutes
Released:
Aug 5, 2021
Format:
Podcast episode
Description
Host Mark Chapman & The Athletic's Matt Slater bring an Olympic theme to the Business of Sport and ask what is the value of chasing gold medals - £25 billion according to UK Sport - from a commercial social & political perspective.
Guests include UK Sport CEO Sally Munday, Sport England's director of sport Phil Smith and British Cycling director Danielle Every to talk funding, the link between medals & participation, how sports make investment decisions, the value of the sports sector, bidding for major events & working under the huge shadow football casts.
Guests include UK Sport CEO Sally Munday, Sport England's director of sport Phil Smith and British Cycling director Danielle Every to talk funding, the link between medals & participation, how sports make investment decisions, the value of the sports sector, bidding for major events & working under the huge shadow football casts.
Released:
Aug 5, 2021
Format:
Podcast episode
Titles in the series (100)
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