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The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024

The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024

FromBehind the Numbers: an EMARKETER Podcast


The Daily: What Does Watching TV Mean Anymore, Live is the New Streaming, and The Real Reason Walmart Bought Vizio | Mar 21, 2024

FromBehind the Numbers: an EMARKETER Podcast

ratings:
Length:
22 minutes
Released:
Mar 21, 2024
Format:
Podcast episode

Description

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

 




 

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For a transcript of this episode click here: 
 
 
© 2024 EMARKETER
 

Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
 
Released:
Mar 21, 2024
Format:
Podcast episode

Titles in the series (98)

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way. Behind the Numbers is made possible by Awin.