Steven Kalifowitz is the marketing genius behind the world’s fastest-growing crypto app - crypto.com. He made a name for himself while spearheading the brand’s shift into sports marketing with breakthrough partnerships including UFC and Formula One, renaming LA's most iconic sports and entertainment venue to the Crypto.com Arena. In this episode, we dive into crypto.com’s approach to marketing and advertising, why they signed these large-scale partnerships, how they plan to continue growing their brand’s impact and how Steven sees the industry evolving. Having recently been recognised amongst Forbes’ 50 most entrepreneurial CMOs – it’s clear why Steven Kalifowitz is one of the most innovative marketers of our time.   Discussion points 02:39 Building crypto.com 06:17 Why crypto.com chose sports marketing as an avenue 09:21 Crypto.com’s marketing approach 18:55 Steven’s journey into marketing 27:44 Crypto.com’s strategic brand partnerships 38:52 Crypto regulation in the UAE 41:13 Is Dubai the future crypto centre of the universe? 47:13 The growth of the crypto industry 53:08 Where Steven draws inspiration from   Show Sponsor:  Vault Hill: A blockchain-based technology company with an ecosystem comprising of a human-centric metaverse: https://www.instagram.com/vault_hill/?hl=en  Najahi Events: The UAE’s leading event promotor https://www.instagram.com/najahievents/?hl=en   Socials: Spencer Lodge https://www.instagram.com/spencer.lodge/?hl=en https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV   Steven Kalifowitz https://twitter.com/skalifowitz  https://www.linkedin.com/in/skalifowitz/