42 min listen
139. How To Partner With Black Owned Media, for real
139. How To Partner With Black Owned Media, for real
ratings:
Length:
36 minutes
Released:
Nov 28, 2023
Format:
Podcast episode
Description
Episode 139 Title: How To Partner With Black Owned Media, for real! DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: The Future is Diverse Black owned media is quality media BOMESI's mission to elevate and educate Donate finanically and volunteer your expertise DéVon's wisdom Additional resources mentioned in the interview: Support and Donate Here: https://donorbox.org/support-bomesi-on-givingtuesday Support Black-owned media platforms! BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision. Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape. About Us: ? Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:15 - Shoutout to Beeler.Tech for putting the Navigator 00:01:45 - Meet DéVon Christopher Johnson 00:02:00 - BLEU LIFE and Its Mission 00:02:15 - Why Was Bombshell By Bleu Created and Its Mission 00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI 00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise 00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men 00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool 00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency 00:16:38 - Lead With Compassion and Be the Ally By Actively Listening 00:19:30 - BOMESI Is Solution Driven 00:22:05 - Check out the BOMESI Accelerator Powered by GM 00:24:05 - The Difference Between Programmatic Selling vs. Buying 00:27:55 - How Do Buyers Know Minority Owned Media 00:30:01 - “We Don’t Have A Diversity / DEI Budget” 00:33:35 - Giving Tuesday Effort - Support HERE Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: DéVon Christopher Johnson Email | LinkedIn | Instagram Bleu Life Magazine Website | Instagram | Subscribe Bombshell By Bleu Website | Instagram | Newsletter BOMESI LinkedIN | Website | Instagram | BOMESI Accelerator Powered by GM Meet The Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | The Reach and Frequency™️ Course Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host of Programmatic Digest In Espanol LinkedIN Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signin
Released:
Nov 28, 2023
Format:
Podcast episode
Titles in the series (100)
13. Contextual Targeting 2.0 With Sean Burke: In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and... by The Programmatic Digest