28 min listen
142. Breaking Down the Advertising Supply Chain with Industry Insights
142. Breaking Down the Advertising Supply Chain with Industry Insights
ratings:
Length:
31 minutes
Released:
Feb 13, 2024
Format:
Podcast episode
Description
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry. Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (?Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:10 - Jobs in Adtech 00:00:11 - Emerging Tech and Internal Growth Programs 00:02:45 - Journey Into and Through Ad Tech 00:12:35 - Automated Optimization and Machine Decision-Making 00:19:21 - Training Program Challenges and Group Placement 00:23:49 - Reasons for Leaving and Career Growth 00:25:47 - Communication and Curiosity in Career Development Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Kurt Donnell Kurt Donnell - Freestar | LinkedIn | Freestar Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Released:
Feb 13, 2024
Format:
Podcast episode
Titles in the series (100)
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