132. Laura Gaffney - Live in Cannes Lions Festival 2023

149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns: ......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs... by The Programmatic Digest

38 min listen

S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital: La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a... by The Programmatic Digest

41 min listen

148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites: Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday... by The Programmatic Digest

43 min listen

147. Transforming Ad Agencies with Automated Programmatic Solutions: Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology... by The Programmatic Digest

43 min listen

146. A Buyer's Introduction to Supply Path Optimization: Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of... by The Programmatic Digest

68 min listen

145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso: Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact... by The Programmatic Digest

26 min listen

144. A Deep Dive into the Evolution of Gaming Advertising With Playwire: Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils... by The Programmatic Digest

39 min listen

S17. Supply Path Optimization con Antonio Minuta de Freestar: ¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los... by The Programmatic Digest

33 min listen

143. Navigating the Shift to Audio-First Advertising Strategies: Join us for an insightful conversation with Anne Frisbee from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising,... by The Programmatic Digest

35 min listen

142. Breaking Down the Advertising Supply Chain with Industry Insights: Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through... by The Programmatic Digest

31 min listen

Programmatic Training: Underpacing Do's and Don't's: Interested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: About Us: Our mission is to teach historically excluded people how to get started in... by The Programmatic Digest

3 min listen

141. Beeler.Tech’s Navigator NYC: My Takeaways: At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to... by The Programmatic Digest

48 min listen

Mastering Programmatic Buying in Compliance with COPPA Guidelines: In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best... by The Programmatic Digest

35 min listen

S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM: Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB.... by The Programmatic Digest

39 min listen

How To Partner With Black Owned Media, for real: Episode 139 Title: How To Partner With Black Owned Media, for real! DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He... by The Programmatic Digest

36 min listen

S15 - Quiero Ser Product Manager con Claudio Marrero: En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product... by The Programmatic Digest

36 min listen

138. Multicultural Targeting in Programmatic Media with Iesha White: Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to... by The Programmatic Digest

46 min listen

137. Above The Fold, a Boutique-Style Agency in Programmatic: Client Spotlight ? Above The Fold ? Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They... by The Programmatic Digest

52 min listen

S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio: En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para... by The Programmatic Digest

45 min listen

136. Understanding The Identity Landscape with Adapex: In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary... by The Programmatic Digest

45 min listen

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3: ? This episode is sponsored by ? Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in . Programmatic advertising creates 100,000 metric tons of... by The Programmatic Digest

56 min listen

133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023: Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience... by The Programmatic Digest

22 min listen

131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023: Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach... by The Programmatic Digest

16 min listen

130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023: Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new... by The Programmatic Digest

22 min listen

130. Klever interview with Marc Poirier: “Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic... by The Programmatic Digest

41 min listen

129. Debra Fleenor from Adapex - Live in Cannes Lions Festival 2023: Programmatic Digest Podcast flew to La Croisette and got to interview different leaders and personalities of ad tech. On this episode we got to interview Debra Fleenor from Adapex, we got to discuss different topics like her experience on the event... by The Programmatic Digest

17 min listen

128. Latest CTV/OTT Update with Shiv Gupta: In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates.... by The Programmatic Digest

44 min listen

127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger: When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry... by The Programmatic Digest

55 min listen

126. How A Nurse Started in Programmatic Media by The Programmatic Digest

31 min listen

S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar: En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz... by The Programmatic Digest

41 min listen

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132. Laura Gaffney - Live in Cannes Lions Festival 2023

132. Laura Gaffney - Live in Cannes Lions Festival 2023

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