28 min listen
47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen
47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen
ratings:
Length:
36 minutes
Released:
Aug 18, 2021
Format:
Podcast episode
Description
We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud. Feel free to check the visual on YouTube as it is available now! Connect with: Gabriel Cohen: LinkedIn | Website Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter
Released:
Aug 18, 2021
Format:
Podcast episode
Titles in the series (100)
5. Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.: This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free". Were you part of the 80 million users of the FaceApp?... by The Programmatic Digest