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40. Manuela Cortes Discusses CTV, the Latin American Market, and More
40. Manuela Cortes Discusses CTV, the Latin American Market, and More
ratings:
Length:
38 minutes
Released:
Jun 30, 2021
Format:
Podcast episode
Description
We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients. In the sensei's corner this week, we are discussing the status and trends of the Latin American market, Latam streaming consumers, CTV, and more. This week, we are referencing: Why Latin America Is So Big on the Ad-Supported Streaming Market's Radar CTV in LATAM: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers Connect with: Manuela Cortes: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
Released:
Jun 30, 2021
Format:
Podcast episode
Titles in the series (100)
Quick Intro to the Programmatic Digest Podcast: Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 by The Programmatic Digest