In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines   Explaining COPPA laws and best practices Brand safety targeting and challenges    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:15 - Jobs in Adtech  00:01:01 - Meet Saray Moray  00:03:15 - Programmatic training is intense  00:05:05 - Building a Programmatic team from scratch 00:07:10 - Challenges in LATAM - Limitation in some platform access  00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops 00:13:38 - YouTube’s Negative Impact on Youth Targeting  00:15:20 - Explaining COPPA and Best Practices 00:19:30 - Best Practices under COPPA’s laws  00:21:05 -  Challenges with inclusive and exclusive list 00:23:55 - 3 things to remember to be coppa compliant in your targeting  00:27:01 - the importance of having a specialised team player    00:30:05 - Cute interruptions from my co-worker :)  00:31:35 - Saray’s Word of Wisdom  Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Saray Mora Email | LinkedIn | Website  Meet The Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | The Reach and Frequency™️ Course Programmatic Digest  Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host  Programmatic Digest In Espanol  LinkedIN  Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q