This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety.    Timestamp: 00:01:22 - Who is Seraj Bahrwani 00:04:38 - Talking about the consumer journey 00:11:45 - The Journey Metaphor 00:13:04 - Democratizing programmatic advertising 00:13:17 - There should be no limits on what people want to run 00:14:45 - Communicating the end results to clients 00:17:34 - The currency is in the results driven from it 00:22:13 - Unduplicated reach explained 00:25:55 - Discussing customer propensity 00:27:46 - Messy Middle Loop 00:29:42 - Awareness of education 00:30:25 - One thing you should remember from this episode 00:33:17 - One thing Seraj wishes he knew then that he knows now   Guest Information: Seraj Bharwani LinkedIn | Twitter  The Journey Insider podcast  Journey Insider Podcast: Transformational stories in marketing CSO Seraj Bharwani discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success. Illuminaries Forum – Illuminaries Series - Episode 1: A vision for a vibrant future of advertising Episode 1: guest speakers Albert Thompson of Walter Isaacson and Hyun Lee-Miller of Good Apple join CSO Seraj Bharwani in discussing the ‘Vision for a Vibrant Future of Advertising’. Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn