Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast. Timestamp: 00:00:54 - Getting to know Michelle Ngome and her business 00:05:24 - Pivoting in the business despite having a plan 00:06:58 - Diversity-inclusive marketing service 00:07:54 - When do businesses call Michelle 00:10:58 - Diversity in companies and how they define it 00:11:16 - Signs to know when it’s time to call Michelle 00:14:59 - Michelle’s 5-point framework for inclusive marketing 00:19:31 - Investing in your peace of mind 00:22:31 - Fun things happening in Michelle’s community 00:24:20 - How to be a part of their community 00:25:06 - The perfect sponsor 00:28:28 - The importance of having a great network 00:33:07 - Words of wisdom from Michelle 00:37:30 - Michelle’s first encounter with programmatic advertising     Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Michelle Ngome LinkedIn | Twitter | Instagram | Website | Podcast Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn