It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey.   Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:06:54 – The beginning of my exploration into the programmatic field. 00:11:06 – Becoming a digital media buyer. 00:13:33 – What is Cultural Add? 00:14:36 – Defining programmatic advertising. 00:15:32 – One of the reasons why I created the course Reach and Frequency. 00:17:37 – Why I created the media map. 00:26:14 – Helene Parker Consulting LLC. 00:30:44 – The fundamentals of the programmatic ecosystem. 00:32:04 – What's expected of you when you want to go into the programmatic field. 00:32:54 – My advice for those who want to be in the programmatic industry. 00:34:53 – Latest updates about my journey and what I have in store for you. 00:37:57 – It's about impact.    Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Manager Instagram | Website | LinkedIn