42 min listen
97. How to Prepare for Signal Loss with Sarah Polli
97. How to Prepare for Signal Loss with Sarah Polli
ratings:
Length:
39 minutes
Released:
Aug 23, 2022
Format:
Podcast episode
Description
We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Things Are Measured 30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution 32:21 - Sarah’s Actionable Insight 34:14 - Sarah’s Definition of Programmatic Advertising 38:19 - How to Connect with Sarah Guest Information: Sarah Polli - Senior Director of Marketing Technology at Hearts & Science LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn
Released:
Aug 23, 2022
Format:
Podcast episode
Titles in the series (100)
13. Contextual Targeting 2.0 With Sean Burke: In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and... by The Programmatic Digest