Pedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry.   Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know diDNA from the inside 00:02:51 - CTV and Adtech Innovation 00:08:52 - Pedro’s experience being a publisher 00:15:33 - 3 things you need to know when you’re starting on your journey in the Adtech World 00:16:45 - Being Latino in Adtech 00:20:37 - Describing Pedro’s job to a 5-year-old kid Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Pedro Sanchez LinkedIn | Email | Instagram | Twitter  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn