For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:35 - What this episode is about 00:01:02 - Introducing Tomer Treves 00:03:59 - Defining Tomer Treves’ job to a 5 year-old 00:04:41 - The publisher’s point of view 00:08:33 - Time is a commodity 00:10:17 - Publisher’s view about open exchange to private deals 00:14:36 - Customize and Specialize 00:17:50 - 3 Things you need to know about the publisher side of programmatic 00:24:08 - Fun fact about Tomer Treves 00:26:20 - What would Tomer say to his younger self given the chance Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Tomer Treves LinkedIn Company Website   Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn   Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our waitlist to find out when the next Optimization Masterclass is happening  www.heleneparker.com/optimizationmasterclass   Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q