We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more.   This week we are referencing: As agencies go directly to SSPs, they are trimming the number they use Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic's Buyer-Controlled Fee Structure GroupM Strikes Preferred SSP Deal With PubMatic When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared   Connect with: Sean Burke: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram