On this episode of the Healthy Wealthy and Smart Podcast, Nick Wolny joins me to discuss Facebook ads. Nick Wolny helps small business owners and online entrepreneurs leverage Facebook advertising, Facebook live, and content marketing to attract more clients and make more revenue. His passion for the health industry comes from a personal transformation, having lost 105 pounds and keeping it off for 14 years. Nick has been featured with SUCCESS Magazine, Yahoo!, LeadPages, the Houston Chronicle, Ramit Sethi’s I Will Teach You To Be Rich, and VICE. He studied classical music at Rice University. In this episode, we discuss: -Facebook ads and what they can do for your business -How to maximize the effectiveness of a boosted post through ad manager and your subscriber list -Different ways to target and reach warm traffic, cold traffic and the look-a-like audience -How to know when it’s time to outsource your advertising responsibilities -And so much more!   The ubiquitous and consistent use of Facebook worldwide provides you an incredible platform to promote your content to an ideal audience. Nick reassures, “The people that need your help, that need your product, program or service, it’s a very, very high probability that they are on Facebook.”   Nick recommends targeting ads to your current subscribers first and foremost, because he has found that, “Cold traffic is the hardest sandbox to play in.”   Images have historically dominated social media, but Facebook has publically stated their intention to move towards video content and even prioritize Facebook live. Nick recommends, “Whenever possible you should use video.”   Crafting advertising content that strikes a balance between connecting with people and promoting your product can be difficult. In Nick’s experience, “The ads that do best are the ads that feel like regular posts.”   For more information on Nick: Nick Wolny helps small business owners and online entrepreneurs leverage Facebook advertising, Facebook live, and content marketing to attract more clients and make more revenue. His passion for the health industry comes from a personal transformation, having lost 105 pounds and keeping it off for 14 years. Nick has been featured with SUCCESS Magazine, Yahoo!, LeadPages, the Houston Chronicle, Ramit Sethi’s I Will Teach You To Be Rich, and VICE. He studied classical music at Rice University.     Resources discussed on this show: Nick Wolny Website Nick Wolny Facebook Nick Wolny Instagram Free Gift: The Quick Start Facebook Ad Setup Guide For Small Business Owners and Service Providers #161: (Case Study) Facebook Ads Success for Local Fitness/Yoga Studios with Nick Wolny   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen