In this episode, I am joined by Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing. Amanda emphasizes that business owners should not feel intimidated by PR. She encourages them to explore how PR can benefit their business and enhance its success and visibility. Amanda acknowledges that even if business owners are unfamiliar with PR, there are ways they can leverage it to their advantage. She suggests that her book, "PR Confidential, Unlocking the Secrets to Creating a Powerful Public Image," could be valuable for understanding PR and its potential benefits. Ultimately, Amanda's message is that PR offers valuable business opportunities, and it is worth exploring how it can be utilized effectively. Show notes:  [00:01:40] Writing in PR. [00:03:49] Earned media in public relations. [00:09:26] Different components of PR. [00:12:08] Repurposing information on social media. [00:16:06] Overly rehearsed speeches. [00:19:40] Insight in musculoskeletal care. [00:24:09] The role of technology. [00:26:22] Press release distribution services. [00:31:09] Don't be intimidated by PR.More About Amanda: Amanda Proscia is the co-founder of Lightspeed Public Relations and Marketing. Before founding Lightspeed, Amanda worked in a variety of other agencies and businesses, spanning from the very large ones to the very small. An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is. Resources from this Episode:  Website Amanda’s LinkedIn Amanda’s book: PR Confidential, Unlocking the Secrets to Creating a Powerful Public Image Follow Dr. Karen Litzy on Social Media: Karen’s Twitter Karen’s Instagram Karen’s LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio