59. Live Podcast Panel on Contextual Targeting

FromThe Programmatic Digest

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59. Live Podcast Panel on Contextual Targeting

FromThe Programmatic Digest

ratings:

Length:

36 minutes

Released:

Nov 9, 2021

Format:

Podcast episode

Description

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!

Released:

Nov 9, 2021

Format:

Podcast episode

Titles in the series (100)

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

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60. Live Podcast Panel: eCommerce Advertising: According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about... by The Programmatic Digest
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4. Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Privette: This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing... by The Programmatic Digest
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Quick Intro to the Programmatic Digest Podcast: Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 by The Programmatic Digest
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12. Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!: In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has... by The Programmatic Digest
34 min listen
3. Navigating Through Google's and Waze's partnership with Alexis Day: This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is... by The Programmatic Digest
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18. A Uof Digital Takeover!: It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital, is reviewing news headlines pulled from the Uof Digital weekly newsletter. He recaps, explains, and gives us his POV on each of the following: Connect... by The Programmatic Digest
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1. Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part I: This week, we discussed the new integration with Scarborough and Nielsen’s cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to... by The Programmatic Digest
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7. Susan Wallace explains why and how Flex teams help fill in the blanks: In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into 63% of ANA members are concerned about keeping talent energized and 44% are concerned... by The Programmatic Digest
45 min listen
5. Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.: This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free". Were you part of the 80 million users of the FaceApp?... by The Programmatic Digest
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2. Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part II: This week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D... by The Programmatic Digest
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24. Is Facebook Building A Nation State, And Other Things You Should Know About Small Business Marketing: In the Sensei’s Corner this week, we welcome back Robert Brill, who was on the podcast a few years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model helps marketers advertise without... by The Programmatic Digest
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8. Ana Milicevic Tells Us About AdWeek's Nextech Conference: In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she... by The Programmatic Digest
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14. DMEXCO Highlights With Matt Prohaska: In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything , including the following articles: Matt Prohaska is a 26-year media veteran and consulting executive to leading... by The Programmatic Digest
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19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen: In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and... by The Programmatic Digest
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20. First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains: In the Sensei’s Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies. This week, we discuss the following article: Connect with:... by The Programmatic Digest
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17. ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone: In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and... by The Programmatic Digest
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10. Solo Episode Highlighting Performance Metrics And More!: This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities... by The Programmatic Digest
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16. LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing: In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social... by The Programmatic Digest
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13. Contextual Targeting 2.0 With Sean Burke: In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and... by The Programmatic Digest
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11. Google Calling On Your Clients? Amy Hebdon Tells Us More: In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist... by The Programmatic Digest
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25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it all: Re-Architecting and Unifying: Shiv from Uof.Digital defines it all by The Programmatic Digest
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6. Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses: In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics. This week, we dive into LinkedIn's newest update. Is Voice going... by The Programmatic Digest
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23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen: What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen by The Programmatic Digest
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43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More: We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights... by The Programmatic Digest
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27. Historical Background on Cookie Targeting with Nish Desai: Historical Background on Cookie Targeting with Nish Desai by The Programmatic Digest
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21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak: In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of... by The Programmatic Digest
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42. Identity Link Solution Case Study With Reny Morel from Digitas North America: We are republishing this episode because it was just so good! Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and... by The Programmatic Digest
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50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons: In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB... by The Programmatic Digest
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33. Kerel Cooper Discuss LiveIntent's Authenticated Bridge Framework and more: In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy... by The Programmatic Digest
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34. Arthur Querou Discusses KMTX and the European Market: In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and... by The Programmatic Digest
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59. Live Podcast Panel on Contextual Targeting

59. Live Podcast Panel on Contextual Targeting

Description

Titles in the series (100)

More Episodes from The Programmatic Digest