This year, scaling my business meant navigating my biggest income spikes and dips, from 1:1 to scalable offers, and taking the plunge into group programs. With any transformation, reflection is necessary to integrate the lessons. So in today's episode, I share my biggest and hardest-learned lessons of 2023.The journey involved more investments than ever – in systems, team, rebranding, multiple masterminds and even the biggest coaching investment I've ever made. I had my lowest financial quarter in the history of my business, followed by my highest financial quarter in the history of my business, all because I continued to give my business what it needed to scale.Amidst financial highs and lows, I learned invaluable million-dollar lessons. I faced my money fears, had uncomfortable conversations, and realized that what I fear loses its grip over time. My experience in scaling is exactly why I'm a big advocate for taking a full year to master ONE offer. Because I got to know my audience on a deep level and leaned into consistent messaging, I was able to have my most successful launch yet. More than anything, I'm grateful that I've built a business that allows me to live a more full life. I can be more present to my daughter and show up in my community without sacrificing my client experience. Quick Lesson Recap: That thing you're afraid of happening? It will happen, but it won't hold power over you after that.Take a full year to establish a new offer Repetitive messaging will pay offInvest in lifestyle upgrades Don't put anyone on a pedestalManaging your money and feeling safe with it will carry you through, not your month to month salesYour CEO friends will carry you through every seasonConnect with me: WebsiteInstagramTiktokLinkedin