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Miss Grass: A Community to Brand Masterclass ft. Kate Miller

Miss Grass: A Community to Brand Masterclass ft. Kate Miller

FromThe Dime


Miss Grass: A Community to Brand Masterclass ft. Kate Miller

FromThe Dime

ratings:
Length:
43 minutes
Released:
Nov 27, 2023
Format:
Podcast episode

Description

Trust…..The most under-recognized tool to guarantee brand loyalty.The Cannabis industry is no different than others when building a brand.Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.Miss Grass has done this exceptionally.Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:How to convert an online Community to a brandBrand iterationImportance of terpenes combinations for consistencyUsing first party data to drive decisionsGuest Links:https://twitter.com/MissGrasshttps://www.instagram.com/kdebz/https://www.instagram.com/missgrass/https://missgrass.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:? YouTube:  The Dime? Instagram:  The Dime? Twitter: Bryan Fields, Kellan Finney
Released:
Nov 27, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to The Dime Podcast - your ultimate guide to the cannabis industry. Join us every Thursday as we interview top industry leaders to share valuable insights, tips, and frameworks for success. Whether you're an entrepreneur, investor, or just interested in the industry, we've got something for you. Tune in for a simplified approach to complex challenges and something new in each episode.