21 min listen
DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting
DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting
ratings:
Length:
21 minutes
Released:
Aug 24, 2022
Format:
Podcast episode
Description
Once taboo, sports betting is now thriving. The ever-growing list of states legalizing sports betting is a big reason for that shift in perception, with companies like DraftKings gaining popularity over the past decade. As one of DraftKings’ first 15 employees, Chief Marketing Officer Stephanie Sherman has seen that transformation happen firsthand.
“It has been quite the journey over the last nearly 10 years,” Sherman says on The Current Podcast. “I have been doing a lot of reflecting in general on our journey as an organization — where we’ve been and where we aspire to go over the coming years. From those early days certainly a lot of things have remained the same, but as we’ve scaled over the years there’s new, fun marketing challenges to solve.”
Sherman breaks down DraftKings’ marketing strategy, as betting legislation is being drafted on both a state and federal level; why its core business is tech, analytics, and data; as well as the main messaging it wants to send its potential players.
“What we think about in our marketing campaigns and what we really want to show up with and bring to life for our players is that fun,” Sherman says, “and that excitement [of] putting something on the line, of having skin in the game.”
“It has been quite the journey over the last nearly 10 years,” Sherman says on The Current Podcast. “I have been doing a lot of reflecting in general on our journey as an organization — where we’ve been and where we aspire to go over the coming years. From those early days certainly a lot of things have remained the same, but as we’ve scaled over the years there’s new, fun marketing challenges to solve.”
Sherman breaks down DraftKings’ marketing strategy, as betting legislation is being drafted on both a state and federal level; why its core business is tech, analytics, and data; as well as the main messaging it wants to send its potential players.
“What we think about in our marketing campaigns and what we really want to show up with and bring to life for our players is that fun,” Sherman says, “and that excitement [of] putting something on the line, of having skin in the game.”
Released:
Aug 24, 2022
Format:
Podcast episode
Titles in the series (75)
Kimberly-Clark’s Zena Arnold, Global Chief Digital & Marketing Officer: In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s population in 175 countries. Facing the challenge of joining the company amid a global pandemic, Arnold brought lessons from her years as a Google executive into a classic CPG environment. In this debut episode of The Current podcast, we sit down with Arnold — who is remarkably candid — to find out how she helped Kimberly-Clark embark on a global digital transformation during a year when everything changed. by The Current Podcast