47 min listen
Bill Holiber, President & CEO of US News
FromAd Age Ad Lib
ratings:
Length:
32 minutes
Released:
Jul 18, 2018
Format:
Podcast episode
Description
For a publication with “news” in its title US News doesn’t focus much on what’s happening in the papers these days. Formerly known as US News and World Report, the publisher is perhaps best known to the average reader for its annual college rankings. But it is actually something of a digital pioneer. The media brand ditched its print magazine in 2010 to go all digital and shifted its focus to pure service. While its core business is still advertising-based it does a monster business in lead generation, or, as CEO Bill Holiber calls it, performance marketing. Something seems to be working: The brand sees roughly 40 million monthly visitors, about 10 million going to each of its four core subject areas: education, health, government and money.
Released:
Jul 18, 2018
Format:
Podcast episode
Titles in the series (100)
Pop Vox: As chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. by Ad Age Ad Lib