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    Moving from CMO to CEO

    Moving from CMO to CEO

    FromAd Age Ad Lib

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    Moving from CMO to CEO

    FromAd Age Ad Lib

    ratings:
    Length:
    33 minutes
    Released:
    Jul 30, 2020
    Format:
    Podcast episode

    Description

    Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it’s like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.
    Released:
    Jul 30, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.