44 min listen
Behind Hendrick's Gin's quirky ad approach
FromAd Age Ad Lib
ratings:
Length:
30 minutes
Released:
Dec 3, 2020
Format:
Podcast episode
Description
On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.
Released:
Dec 3, 2020
Format:
Podcast episode
Titles in the series (100)
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