44 min listen
Behind Calm's unexpected Election Night win
FromAd Age Ad Lib
ratings:
Length:
29 minutes
Released:
Nov 24, 2020
Format:
Podcast episode
Description
In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.
Released:
Nov 24, 2020
Format:
Podcast episode
Titles in the series (100)
Michael Kuntz: The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker. by Ad Age Ad Lib