44 min listen
Marketing a Mexican import
FromAd Age Ad Lib
ratings:
Length:
38 minutes
Released:
Aug 20, 2020
Format:
Podcast episode
Description
Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.
Released:
Aug 20, 2020
Format:
Podcast episode
Titles in the series (100)
Michael Kuntz: The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker. by Ad Age Ad Lib