44 min listen
Marketing cannabis during the pandemic
FromAd Age Ad Lib
ratings:
Length:
43 minutes
Released:
May 22, 2020
Format:
Podcast episode
Description
Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential activations that had been critical components of cannabis marketing. The former Molson Coors marketer also discusses Cresco’s strategy on taking a brand portfolio approach with each offering geared for a specific set of consumers.
Released:
May 22, 2020
Format:
Podcast episode
Titles in the series (100)
Michael Kuntz: The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker. by Ad Age Ad Lib