In today's episode, I chat with Curt Balara, Chief Customer Officer at Bel Brands about his role as a leader for a B2B2C company. As CCO, Curt has a holistic leadership position over the sales and customer department, focusing on earning the right to organic, sustainable growth. Curt and I chat about how essential it is for the consumer packaged goods industry to become more customer-centric. He shares tactics and strategies that impact his approach to customer experience both internally and externally.