Tish Whitcraft is what we call a “serial” Chief Customer Officer type.  She has held a version of this role in over four technology driven and internet companies, including Yahoo!, Myspace, and OpenX In our conversation, Tish walks us through her expanded version of the CCO Role, which is for her, a combination of the CCO and Chief Operating Officer role.   She walks us through her process for vetting and taking on a CCO role, and how she determines when it’s time to go.