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How to not miss the mark in multicultural marketing

How to not miss the mark in multicultural marketing

FromAd Age Ad Lib


How to not miss the mark in multicultural marketing

FromAd Age Ad Lib

ratings:
Length:
44 minutes
Released:
Nov 4, 2020
Format:
Podcast episode

Description

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box. 
Released:
Nov 4, 2020
Format:
Podcast episode

Titles in the series (100)

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.