Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Behind the AP’s new marketing push

Behind the AP’s new marketing push

FromAd Age Ad Lib


Behind the AP’s new marketing push

FromAd Age Ad Lib

ratings:
Length:
39 minutes
Released:
Jun 18, 2020
Format:
Podcast episode

Description

Julie Tucker, global marketing director for the Associated Press, on the news wire service’s new marketing and what separates it from the ‘Truth’ campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.  
Released:
Jun 18, 2020
Format:
Podcast episode

Titles in the series (100)

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.