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    Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

    Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

    FromAd Age Ad Lib

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    Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

    FromAd Age Ad Lib

    ratings:
    Length:
    42 minutes
    Released:
    Jun 25, 2020
    Format:
    Podcast episode

    Description

    Justin Billingsley has one hell of a Lego set. Publicis Groupe’s first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the holding company’s Power of One works for clients. Billingsley said that for client Mercedes-Benz the company constructed a shop, Publicis Emil, composed of 650 people in 39 countries customized specifically to the automaker’s needs.
    Released:
    Jun 25, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.