44 min listen
Auto marketing during the pandemic
FromAd Age Ad Lib
ratings:
Length:
35 minutes
Released:
Jun 4, 2020
Format:
Podcast episode
Description
Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it’s here to stay. Plus, she shares management tips she learned while working in Japan.
Released:
Jun 4, 2020
Format:
Podcast episode
Titles in the series (100)
Michael Kuntz: The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker. by Ad Age Ad Lib