Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Auto marketing during the pandemic

Auto marketing during the pandemic

FromAd Age Ad Lib


Auto marketing during the pandemic

FromAd Age Ad Lib

ratings:
Length:
35 minutes
Released:
Jun 4, 2020
Format:
Podcast episode

Description

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it’s here to stay. Plus, she shares management tips she learned while working in Japan.
Released:
Jun 4, 2020
Format:
Podcast episode

Titles in the series (100)

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.