Should not be taken lightly and approached with caution. That's how serious things get when you start to focus on personal lines home and auto with your digital marketing. Forget about insurance, that's one of the most competitive categories in all of business. So you're going to want to make sure you have a solid strategy that's actually about to cut through the noise. That's what I talk to Sean Halpin, of MJH Insurance, about as he tried to figure out his plan. P.S. This should help regardless of the type of business you want to sell.