16 min listen
Big, bold ideas
ratings:
Length:
22 minutes
Released:
Oct 19, 2023
Format:
Podcast episode
Description
As public relations manager at $2 billion asset Texas Trust Credit Union in Arlington, Texas, Toni Nichols loves highlighting the work the credit union does on behalf of members through storytelling, social media, and creative campaigns that ingrain Texas Trust into people’s consciousness.Case in point: a credit union space within a 6,000-seat theater that looks like a record shop, complete with credit union-themed t-shirts, album covers, posters, and a jukebox. She shares how Vought Records came about, her approach to public relations, how she comes up with new ideas, advice for aspiring PR leaders, and more.
Released:
Oct 19, 2023
Format:
Podcast episode
Titles in the series (100)
Winning in business development with Andre Taylor by America's Credit Unions