In this episode of the CUNA News Podcast, associate editor Brock Fritz talks to Colleen Desselle and Rachel Bond about their innovative approaches to marketing and business development.While Desselle and Bond hold different roles, they have at least one thing in common: the Marketing & Business Development Council recognized both with top honors this year. Desselle received the 2023 Lifetime Achievement Award, and Bond was named the 2023 Community Impact Professional of the Year. Desselle shares her family history of credit union service and explains how she’s grown the credit union’s marketing and business development efforts over the years.Bond details her approach to financial education, community outreach, and partnerships.