Brandon Roe provides insight on how luxury brands can better engage customers by understanding the unique cohorts that shop for luxury products and services. He also provides clear steps that fashion brands can take to ensure they manage through the Covid-19 crisis—internally and externally—and come out stronger post-pandemic.
More than seven million people have heard Brandon Roe speak about fashion consumer insights and trends, especially as it relates to the role of technology in today’s hyper-connected world. He has been featured in mainstream media outlets, including SiriusXM, the iHeart Radio Network and the Jim Bohannon show, one of the largest such programs in the country.
Together with consumer research pioneer Dr. Michael Solomon, he wrote Why Fashion Brands Die & How to Save Them. Designed for fashion industry marketers, the book shows how struggling brands can recover and already successful brands be made more lucrative, simply by focusing on the consumer and serving them better.
Over two decades in the business, Brandon has worked with clients in eight countries and three languages, giving a very international perspective to his client engagements. He is the founder of The WestEast Group based in Vancouver, Canada.
Learn more: LinkedIn | The Fashion Consumer podcast (host) | Why Brands Die (co-author)
Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design
Produced by: Joshua Williams, Assistant Professor, Parsons School of Design
Executive Producer: Fashion Consort
Follow on Instagram: @RetailRevolutionPodcast
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