Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

25. How can brands better understand and improve the menopause experience?

25. How can brands better understand and improve the menopause experience?

FromFuture Proof


25. How can brands better understand and improve the menopause experience?

FromFuture Proof

ratings:
Length:
28 minutes
Released:
Dec 15, 2022
Format:
Podcast episode

Description

Menopause is an increasingly hot topic as brands, politicians, celebrities, and influencers are driving the conversation to the top of the agenda. We have invited Lesley Salem, Founder of Over The Bloody Moon, a leading menopause support provider, to frankly discuss about our research into symptoms, the menopause in the corporate space and how brands should look at the menopause with insights from our study Redefining the Menopause launched earlier this year. Lesley joins Jane Ostler to discuss the opportunities for brands in this space, how they can better understand the audience through insights and ultimately innovate and communicate sensitively and authentically – avoiding criticisms of “wellness washing”.
Released:
Dec 15, 2022
Format:
Podcast episode

Titles in the series (100)

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/