One of the most rewarding things in business is experiencing continued growth, and vice versa is true. Many gym owners are often frustrated by the lack of growth in their fitness business.In this episode, Rick and Matt break down the four reasons why your fitness business is struggling for growth. Address these four issues and kiss stagnation goodbye.One of the reasons is risk. In a fitness business, risk for customers might be scared of getting hurt, or paying money and not achieving their goals, etc. As a gym owner, it is your responsibility to mitigate this risk, and one of the best ways to do so is through a starting point session.Click Play to learn of the other reasons and how to specifically address them to grow your fitness business.Key Takeaways- How to mitigate risk to grow (01:44)- Is there friction to do business with you (04:45)- Does your fitness business require stool samples from clients? (07:46)- What’s your difference maker (10:52)- What is your success proposition (14:25)- The power of social proof (15:06)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!