In the fitness industry, passion is a big word often thrown around what we do. But is passion necessary for running a fitness business? If so, what type of passion is most effective?We often see people in our industry have passion for a particular tool, mechanism, type of training, etc., which manifests in their business. This is a big mistake because the thing with passion is that it comes and goes. If you must have passion, then it should be to help people meet their health and fitness goals. This way, you can look at the business from the lens of what the customer truly needs, rather than what you might be passionate about.As a fitness entrepreneur, your business is not there to serve you. Your role is to do things that make your business successful by solving a problem in the market.Tune in to learn more about how to succeed in a fitness business without relying on passion. Key Takeaways- Passion - friend or foe (02:04)- The one thing that’ll make you successful in a fitness business (04:18)- Passion comes and goes (05:01)- Your business is not there to serve you (08:09)- Your customers don't care about your passions (10:42)- How narrow framing affects your decision making (13:35)- Don't let your personal neurosis manifest itself in the business (14:07)- Listen to your customers (18:50)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!