Trust is the cornerstone upon which all other customer experiences are built on. Unfortunately, many businesses don’t make an effort to build trust with their customers. Trust is the single biggest indicator of the future prospects of a business. High levels of trust will ensure the business continues to grow and vice versa. In this episode, Rick was interviewed on another podcast about the success of the Alloy Personal Training brand and the franchising opportunities available. In addition to explaining why trust is so important in business, Rick also gives tips on setting up good company culture and other entrepreneurship lessons.Tune in and learn what it takes to grow and scale a business and how buying a franchise is a shortcut to success!Key Takeaways - The Infinite Game – The goal is to keep going (05:57)- How to set up a good company culture (09:28)- Trust as a strategy (14:38)- How to scale your business (18:17)- Entrepreneurship as a personal growth journey (19:27)- The ideal candidate for an Alloy franchise (25:40)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!