Before customers can make the decision to buy your product/service, they want to find out what other people are saying about it. 91% of people will look for reviews/success stories before making a purchase.Through the lens of selling personal training memberships, success stories are important because they validate that the product works and others have experienced the results.Here at Alloy, we have success stories built on the studio design to help new customers have trust in our product.Besides the customer perspective, success stories are even more important for your team. It gives them the conviction to run the play and speak to clients, knowing that what they do is life-changing and they can see the results.This builds passion which is great for the business as they can continue working hard and convince the customers to stick to the process.Listen to this episode for tips on how to build and consistently use success stories in your business!Key Takeaways- Why success stories are important (02:32)- Building social proof (05:13)- Validation for customers (09:19)- Validation for your team (10:31)- How success stories build passion (17:25)- Increasing the conviction of your team (20:20)- Getting your WHY big enough (23:15)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!