We've all been told by consultants and leadership gurus to "think outside of the box". We couldn't disagree more! In this episode, we discuss why focusing on your core business and focusing on the things inside of that box are the real keys to success.It doesn't really matter anything else you do, if you are not nailing the basics in your business, you will struggle to attract and retain customers. You need to look inside the box, which is your business's main function to your customers, and deliver a consistent customer experience.Very successful businesses have a relentless pursuit of the basics. They don't just think outside the box and do something amazing or creative every now and then, they consistently work on the basics every day. Doing the small things right every time is what will move the needle in your business.Remember, the only thing that matters in your business is the lens of the customer. Are they getting the same customer experience every time they walk into your premises? This is what is inside your box that you need to be committed to. Any innovation or creative new ideas should always improve what's inside the box, not to distract from it.To create a consistent customer experience and build a better business, Rick and Matt recommend a systematic approach. Decide what's important to your customers, build systems around it and then just go after it day after day. This is what will set you apart from other businesses.Click play on this episode to learn more about how to consistently nail the basics to move the needle in your businessKey TakeawaysWhat is the main function of your business to your customer (05:54)Your core service to your customer should be consistently good (08:03)It doesn't matter if you do something amazing every now and then. You have to be consistent (08:53)Your customers expect a consistent experience from your business (12:12)How to remain convicted to what's inside your box (15:56)How a systematic approach can help provide a consistent customer experience (19:23)Your commitment to doing the basics well is what will set you apart (21:37)Any innovation or new ideas should not be a distraction to your core business (24:34)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!