Entrepreneurship is often described as a self-help journey disguised as a business.It requires personal growth, the ability to make difficult decisions, practice delayed gratification, and tackle challenging tasks.These qualities are closely intertwined with personal development, making them synonymous with the entrepreneurial journey.In this episode, Rick is interviewed by Carl Case of the Local Business Hacks Podcast on Alloy's journey so far and some of the insights he has picked along the way.Rick also shares why Alloy's avatar client is the ideal client even during economic downturns or any other uncertain time.Let's dive in!Key Takeaways- How to target the right customer avatar (03:15)- How Alloy picks franchise locations (07:23)- Tips for preparing for the upcoming recession (10:31)- AI uses cases in a fitness business (13:51)- Why entrepreneurship is a self-help journey disguised as a business (20:38)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!