The Alloy Personal Training Fitness Brand has grown in leaps and bounds over the last 25 years to where we are right now; licensing and franchising thousands of clubs worldwide.Part of the reason for this growth is the opportunity that lies in going for the lucrative over-50 market.This demographic holds over 70% of America’s disposable income and continues to grow in numbers. In fact, it can be said to the wealthiest generation of all time.Intriguingly, only 5-10% of marketing dollars are targeted towards this demographic.In the fitness industry, the data shows that this demographic can afford higher-priced memberships, have higher retention rates, and hence has a higher client lifetime value.In addition, most of the players in the industry are still focused on the younger demographic hence lower competition for the over-50s.Tune in to this great conversation as Rick and Jay discuss the power of this lucrative market and the opportunity it offers to fitness entrepreneurs, and how to market to them.Key Takeaways- Why the Alloy Franchise targets the 50+ market (01:26)- Why training older individuals is similar to training pro athletes (03:40)- The empirical evidence that supports targeting an older demographic (07:27)- The ideal Alloy Franchisee (14:22)- How to market to over-50s effectively (18:41)- The power of success stories in attracting people to the gym (21:57)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!