Happy New Year!We begin the new year on a high note here at Alloy Personal Training Franchise. Rick and Matt explain the Alloy programming and why we do what we do. We also look at the customer experience and why we have the industry's leading retention rate.As you'll hear Matt explain, our customer avatar mainly comes in with a weight loss goal. But during the starting point session, we peel the onion and get to their actual goals. These are primarily to move better, feel better, and look great.This is important because we can reframe their expectations and make their fitness journey more sustainable. Little wonder, we have sky-high retention rates….some clients have been with us for 20, 25, and even 30 years!In this insightful episode, you'll hear Matt talk about:- Reframing the expectations/goals of our clients- Building relationships in the gym- The ideal workout frequency - A typical Alloy session?- The Alloy retention rate Tune in and learn more about the Alloy programming and customer experience!Key Takeaways - Reframing the expectations of our avatar customers (07:07)- How we peel the onion (08:47)- Building relationships  (14:18)- The reasoning behind our workout frequency (19:32)- What happens in an Alloy session (23:24)- The equipment we use (31:38)- Why the Alloy retention is very high (40:48)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!