In this episode, Jared and Rick discuss how to align your fitness business for the post-COVID era. The good news is there is a pent-up demand for fitness services IF you speak the right message to the right audience. Now that we can see the light at the end of the tunnel shining brighter with the vaccine program going on smoothly, we need to start looking at how the fitness industry will look post-Covid. Consumer confidence will definitely go up, and people will start getting out more, and as such, we should be ready.The big question is how we align our fitness services moving forward with the new post-Covid normal. One thing that is clearly coming out is that fitness professionals need to do more to educate consumers about what they need to do to get and stay healthy. Not just workouts but from an overall health perspective. Rick reckons that we’re going to need to do better than sell six-pack abs and tight glutes. We need to align ourselves and our messaging around wellness and overall health moving forward. Covid has taught us that fitness is not about looking good; it is literally about our life. It’s about mitigating our risks and giving ourselves the best chance to fight something like this in the future.Click play to hear Rick and Jared talk about how the fitness industry will look like post-Covid and what fitness professionals need to do to align ourselves as a wellness solution.Key TakeawaysWhat we’ve learned about our health from Covid (01:58)How to align our fitness messaging going forwards (05:00)Why fitness is not a quick fix but a wellness solution (06:43)How to approach the market going forwards (08:50)Why fitness professionals are not just trainers but teachers as well (09:33)Why the future of the fitness industry is in overall wellness and accountability (13:54)Systemizing the wellness messaging in the gym (15:37)How to be a relevant fitness brand coming out of Covid (17:35)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!