Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: The glycemic index, what is it, and what should we think about it?Business Insights: Are you playing the short game or the long game?What I am learning Today: Digging into years of advertising data and seeing how facebook and google differ for ad usage.Daily Win: I have finished four text book chapters and on the home stretch of edits for the rest of them! And it will be 60 degrees and sunny on Friday so its time to get outside!Daily Learning Lesson: Pros and Cons list help with behaviors.