Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. Nutrition Insights: Considerations for vegan/vegetarian dietsBusiness Insights: The shifting sands and arbitraging attentionWhat I am learning Today: How do you get people to not take the path of least resistance. Everyone wants the easiest path forward, but that may not be the best path for your life. Daily Win: Dry cleaners is now open. Back to the suit game.  Daily Learning Lesson: Tigers don’t change their stripes. Tigers are tigers. You have to learn to train the tiger… but the tiger will always be a tiger.